Getting Online Video Wrong…

Amazon are entering the world of online video, and this looks like another clunker.

$10 for a full length movie that I can watch on a PC screen or portable device? That’s going to sell. One of the titles shown is The Matrix. You can buy The Matrix on DVD from Amazon.com for $9.88.

So, for $0.11c more, you go without:-

  • Media
  • Playing them in your front room
  • Lending them to your friends
  • Being able to sell them on eBay later.

And I use up some of my bandwidth to pay for all these benefits?

Why do I think that someone out there doesn’t want these video services to succeed? If someone offers me something at a higher price than my current supplier, then why would I switch? Amazon, as much as anyone else should know this.

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