Cheap Chicken Sales Up
Posted on February 2nd, 2008 by admin
via The BBC
The campaign was led by chef Hugh Fearnley-Whittingstall on his recent Hugh’s Chicken Run shows for Channel 4.
Directly after the series was aired, Tesco said sales of standard chickens increased by 7% and free-range by 3%.
Sainsbury’s free-range sales have gone up by 50% but there were also more of its Basics label chickens being bought.
Here’s my guess - lots of people didn’t realise just how cheap chicken was prior to the programme and either started buying it, or buying more of it than they had previously (a lot of shoppers shop by routine).
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Maybe they were buying the standard chickens so they could release them into the wild?